Dairy Queen is expanding an AI voice-ordering system to select U.S. drive-thrus through a partnership with Presto, following 2025 pilots the company says boosted order accuracy and satisfaction. Presto says the assistant correctly processes about 90% of orders, with human staff available to step in as needed. The rollout underscores a broader shift toward automation in quick-service restaurants aimed at speeding service and easing staffing pressures. Early customer reaction has been mixed, with some diners praising efficiency while others criticize a less “friendly” experience, highlighting a trade-off companies are still working to balance.
Dairy Queen’s AI-only drive-thrus trigger customer backlash despite accuracy gains
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