A career-branding expert says job seekers should treat their résumé as a marketing document, not a chronology. Amy Perrotta, founder of Needa Strategy Group and a former recruiter, advises a two-to-three-page format—shorter for early-career roles—with an objective at the top, a skills section tailored to the job, and a three-to-five-sentence professional summary written in the third person. Focus the content on the past decade and quantify results, detailing what you made, saved and achieved. Education and other credentials should sit at the bottom, though advanced degrees or certifications can follow the name. Perrotta encourages candidates to use AI to draft structure and overcome writer’s block, but says the final version must be personalized with verified, measurable outcomes. Including team size, reporting lines and company scale helps hiring managers gauge fit quickly.
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