Meta scrapped its newly launched Muse Image tool after a public outcry over privacy, including criticism from SAG-AFTRA and users who said the feature defaulted to using content from public Instagram accounts. The company said the offering “missed the mark” and was pulled days after debut, reflecting growing pressure on tech firms to secure clearer consent for AI training and generation. The tool, integrated into Meta’s AI chatbot, let users generate and edit images based on public posts. The reversal highlights rising legal and reputational risks around data use in generative AI.
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