The article explores how King, the developer behind Candy Crush Saga, leverages artificial intelligence to create and refine the game’s puzzle levels. With more than 18,700 levels and millions of players, AI helps developers automate the process of designing new puzzles and updating older ones to keep players engaged and prevent frustration or boredom. AI allows the team to improve thousands of levels weekly, accelerating content production, while game designers use player feedback and data to fine-tune the game’s difficulty and enjoyment. The use of AI in video game development is growing, with supporters emphasizing its ability to streamline repetitive tasks and speed up content creation, even as others in the industry worry about job impacts. Candy Crush, now over a decade old, continues to innovate behind the scenes, using AI to maintain its vast player base and ensure sustained engagement.































