Tim Cook Signals Apple’s Willingness to Accelerate AI Efforts Through Acquisitions

Apple is preparing to escalate its investment in artificial intelligence, signaling a more aggressive M&A appetite to accelerate its AI ambitions. CEO Tim Cook told analysts the company remains “very open” to acquisitions of any size that fit its roadmap, acknowledging persistent pressure from Wall Street as competitors like Google, Meta, and Microsoft outspend Apple in AI infrastructure. Despite modest capex compared to rivals, Apple is boosting spending and reallocating staff toward AI projects, targeting integrated, privacy-focused features. Cook downplayed disruption to its core iPhone franchise from new AI-powered devices and kept some strategic details under wraps, describing AI as a transformative technology that will shape all future devices.

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