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Home Business

Apple’s Tim Cook Urges Staff: We Must Lead in AI

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In an internal all-hands meeting following Apple’s recent earnings report, CEO Tim Cook emphasized to employees the critical need for Apple to excel in artificial intelligence. Cook reportedly told staff that winning in AI is essential, reflecting a message previously shared with investors about intensifying AI investments. Despite unveiling new AI-powered features under “Apple Intelligence,” Apple has lagged rivals in voice assistant upgrades, notably with significant Siri delays. Cook acknowledged Apple’s history of redefining existing technologies, asserting that, although not always first to market, the company has a track record of industry-shaping innovation.

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