Delta Air Lines Tells U.S. Lawmakers It Won’t Use AI to Set Personalized Ticket Fares

Delta Air Lines has assured U.S. lawmakers it will not use artificial intelligence to set personalized ticket prices for passengers, countering suspicion that such technology could exploit consumer “pain points.” Responding to inquiries from Democratic senators, Delta clarified it does not—and will not—employ AI to target fares based on individual personal data, despite plans to expand AI-driven revenue management tools across 20% of its domestic network in partnership with Fetcherr. While dynamic pricing has been a standard industry practice, Delta emphasized personal data is not a component of its pricing algorithms. The commitment follows bipartisan concern about the implications of AI in consumer pricing, with both legislators and industry peers warning of potential erosion in public trust if AI is misapplied. The discourse continues as Congress examines broader legislation restricting AI-based personalized pricing.

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