Meta will begin using conversations with its AI assistant to inform ad targeting and content recommendations across Facebook and Instagram, deepening the link between its generative-AI investments and core advertising business. The change takes effect Dec. 16, with user notices starting Oct. 7, and applies to typed and voice interactions, including those made via Ray-Ban Meta glasses. The company said Meta AI has surpassed 1 billion monthly active users; there is no opt-out, though WhatsApp interactions won’t count unless accounts are linked. The rollout to the U.K. and EU will follow separate regulatory updates. The shift comes as Meta signals AI-driven spending will push 2026 expenses above 2025 levels.
Meta to target Facebook and Instagram ads using conversations with its AI assistant
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