As AI tools seep into marketing and design workflows, recent U.K. graphic-design graduates say they’re competing with algorithms for entry-level roles. Big brands from Heinz to Coca-Cola have run AI-driven campaigns, raising client expectations for speed and squeezing openings, while Klarna’s customer-service bot underscores broader automation pressures. The World Economic Forum projects graphic design among the fastest-declining roles by 2030, prompting grads to upskill in areas like animation and AI fluency. Academics and agencies argue the field will adapt, with demand for distinct creative voices and hands-on craft persisting alongside AI literacy.
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