Google unveiled a broad set of AI-driven shopping tools across Search and its Gemini app aimed at streamlining holiday purchases. The company’s upgraded AI Mode in Search compiles products with live prices, reviews and inventory data, serving shoppable images or side-by-side comparisons tailored to queries. A Duplex-powered “Let Google Call” feature will phone nearby retailers to confirm stock, pricing and promotions, summarizing results for users; it begins rolling out in U.S. categories such as toys, health and beauty, and electronics. Google also introduced “agentic checkout,” which tracks prices to a user-set budget and can automatically complete purchases via Google Pay at eligible merchants including Wayfair, Chewy, Quince and select Shopify sellers, with user confirmation. The system relies on Google’s Shopping Graph, which the company says spans 50 billion listings and updates 2 billion items hourly. The push underscores Google’s bid to capture more product discovery and conversions during peak season, intensifying competition with Amazon and other e-commerce platforms.
Put AI in charge of the toughest parts of your holiday shopping
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