Apple Eyes New AI-Driven Robots, Smart Home Devices, and Security Systems in Major Consumer Push

In an ambitious bid to reclaim its edge in artificial intelligence, Apple Inc. is developing a new portfolio of AI-enabled products, according to sources familiar with the matter. The company’s upcoming offerings include a virtual robotic companion, advanced home-security cameras, a smart speaker with a screen, and an enhanced version of Siri. The virtual robot, poised as the crown jewel, targets a 2027 release, while a more affordable smart display device is expected as early as next year. The strategic overhaul follows the tepid reception of Apple’s Vision Pro headset and competitive pressures from rivals like Samsung, Meta, and companies leveraging generative AI platforms. CEO Tim Cook has positioned these new devices, which are still under wraps, as critical to Apple’s efforts to win in the AI domain and strengthen consumer loyalty. While timelines and products remain subject to adjustment, Apple’s renewed focus on hardware marks a pivotal play in the intensifying battle for smart home dominance.

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