Apple named Amar Subramanya, a former Google and Microsoft executive, as its new AI chief, replacing John Giannandrea, who will serve as an adviser through spring. The move follows setbacks for Apple’s AI push, including stumbles with Apple Intelligence and delays to a revamped Siri that prompted lawsuits from iPhone 16 buyers. Bloomberg has reported internal discord and talent departures as Apple reworks its strategy and leans on Google’s Gemini for future Siri capabilities—an unusual turn given the companies’ rivalry. Subramanya will report to software head Craig Federighi as Apple doubles down on a privacy-centric, on-device approach to AI that could limit capability versus cloud-heavy competitors. The leadership change underscores Apple’s urgency to close the gap in generative AI while preserving its data-protection brand.
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