OpenAI’s ChatGPT has introduced new shopping features, allowing users to receive personalized product recommendations, view prices and reviews, and find direct links to make purchases. This update extends ChatGPT’s artificial intelligence capabilities further into the e-commerce space, traditionally dominated by companies like Google and Amazon. The move intensifies competition in AI-powered shopping assistance, as Google still leads in global search traffic but faces new challenges. OpenAI emphasizes that its product selections are independent and not advertisements. Other new features include live sports scores and improved citation functionality in search results.
ChatGPT Expands Features with New Online Shopping Capabilities
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