Chinese automaker Chery has introduced Mornine, a humanoid AI robot, into car dealership showrooms to greet customers, explain features, serve coffee, and guide tours. Debuted at the 2025 Shanghai Auto Show and already in use in Malaysia, Mornine leverages multimodal sensors, natural language AI, and advanced robotics to enhance customer engagement and streamline sales operations. Chery plans global deployment and envisions uses for these robots beyond automotive retail, such as malls and eldercare, signaling a shift toward integrated AI assistants in daily life. The article discusses the technology’s impact, public reaction, and the future of robots in customer-facing roles.
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