Jersey is weighing the use of artificial-intelligence “synthetic workers” to expand economic output without adding residents, according to Digital Jersey’s annual review. CEO Tony Moretta said AI agents could take on routine tasks across finance, tourism and agriculture, helping businesses process more work “more quickly, more competitively” while easing pressure on housing and services. He rejected the notion that AI inevitably destroys jobs, arguing that the greater risk lies in failing to upskill employees for new, tech-enabled roles. AI adviser Katie King urged the island to leverage its nimbleness and financial-services pedigree to accelerate adoption of tools like Copilot and ChatGPT, describing AI as “the electricity of the modern day.” Local voices were mixed: photographer Elizabeth Bosch cited concerns over copyright and deepfakes but said human-made work remains distinctive, while resident Harry Brown criticized growing dependence on AI. Officials framed the technology as a productivity imperative, warning Jersey could lose business to rival jurisdictions if it lags on skills and deployment.
Related articles:
— AI Regulation: A Pro‑Innovation Approach (UK Government White Paper)
— The European Approach to Artificial Intelligence (EU AI Act Overview)
— AI Risk Management Framework (NIST)
