Meta, the company behind Facebook and Instagram, will empower advertisers to fully create and target ads using artificial intelligence tools by the end of next year. This development aims to let brands generate imagery, video, and text for ad campaigns, and precisely target users based on budget and geolocation, potentially transforming the advertising industry. The move disrupts traditional ad agencies, allowing even small businesses to reach audiences without outside help, triggering a downturn in advertising company stocks. Meta claims the new tools are meant to augment, not replace, agency creativity and planning, and is investing heavily in AI infrastructure to roll out these capabilities.
Meta to Launch AI-Powered Ad Creation for Facebook and Instagram by End of Next Year
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