MrBeast, YouTube’s most-subscribed creator, sounded alarms about generative AI’s rapid progress, asking what happens “when AI videos are just as good as normal videos.” His comments follow OpenAI’s release of Sora and Google’s Veo, tools that can synthesize high-quality video from text prompts and raise fresh copyright and training-data concerns. While academics say AI will cut production costs and reward creators who adopt it, critics warn of job risks across film, gaming and online video, and of blurred intellectual-property lines. MrBeast, who briefly offered an AI thumbnail generator before removing it amid backlash, is expected to lean on AI behind the scenes rather than for the stunts that underpin his brand.
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