OpenAI unveils Sora 2 and a new AI video-and-audio app with user “cameo” features

OpenAI introduced Sora 2, a next-generation video and audio generation model, alongside a new Sora app that lets users create and share AI-generated clips featuring “cameos” of verified individuals. The company says Sora 2 improves realism and physics while adding speech, and will watermark outputs and include industry-standard metadata to signal AI creation. The invite-only app, available on iOS in the U.S. and Canada, will roll out gradually due to compute constraints, with potential paid options for extra generation during peak demand. OpenAI outlined safety measures, including consent-based cameos, teen controls, and expanded human moderation, framing Sora 2 as a step toward more capable “world simulator” systems.

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