OpenAI’s new Sora 2.0 video tool requires verified consent to depict real people

OpenAI unveiled Sora 2.0, an upgraded text-to-video model paired with an invite-only iOS app that lets users create, remix and cameo in AI-generated clips. The company said the release boosts physical realism and audio synch, and will expand with a Pro tier and API. In a move likely to stir Hollywood, OpenAI is telling studios and talent agencies that copyrighted material may surface in Sora outputs unless they opt out, while drawing a hard line on personal likenesses—prohibiting depictions of individuals without a verified cameo. The launch underscores the industry’s push into consumer AI video amid rising legal and safety scrutiny.

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