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U.S. firms accused of ‘AI-washing’ as they blame layoffs on artificial intelligence

AI Fails When It Confuses Conviction With Intelligence
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U.S. executives are increasingly attributing layoffs to productivity gains from artificial intelligence, but economists and tech analysts say many cuts reflect tariffs, pandemic-era overhiring and classic cost discipline rather than true automation. Challenger, Gray & Christmas tallied more than 54,000 AI-cited job cuts in 2025, including large reductions at Amazon, while HP and Duolingo touted AI for efficiency. Forrester projects only about 6% of U.S. jobs will be automated by 2030 and warns companies risk operational setbacks if they dismiss staff before mature AI systems are deployed. Some claims may be credible—Salesforce says AI agents reduced customer-support headcount—but experts caution that CEO statements are a poor gauge of labor-market change and can deflect political blowback from tariff-driven pressures. Amazon’s CEO later downplayed AI as the primary driver, underscoring the murky mix of technology, economics and messaging behind recent cuts.

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