Walmart to let shoppers use ChatGPT for more personalized online purchases

Walmart said it will integrate OpenAI’s ChatGPT into its shopping experience, part of a broader push to deploy artificial intelligence across the retail giant’s operations. The partnership, whose financial terms and rollout date weren’t disclosed, aims to move beyond keyword search toward conversational, personalized recommendations—an area where Amazon’s Rufus has a head start. The tie-up expands OpenAI’s distribution to mainstream consumers while raising familiar concerns about accuracy and data collection. Analysts say OpenAI’s recent flurry of deals, some with circular investment structures, makes blue-chip partners like Walmart strategically valuable as AI-driven commerce scales.

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