Adobe is expanding its Firefly AI assistant to Premiere, Illustrator and InDesign, deepening the company’s push to automate routine creative tasks. In Premiere, the tool can sort assets, batch-rename clips, identify interview questions and add markers; in Illustrator, it can reorganize layers and flag missing fonts. A refreshed Firefly app adds Elements—reusable AI-generated characters, objects and locations—and Projects, a shared hub for assets and context, both in private beta. Firefly can also generate brand kits, logos, color palettes, product videos and storyboards from prompts or existing materials. The assistant already works with Express, Photoshop and Acrobat, and integrates with ChatGPT, Claude and Microsoft Copilot, with support for Google’s Gemini and Slack on the roadmap. The moves underscore Adobe’s strategy to embed generative AI across Creative Cloud and counter rising competition from Canva by streamlining video and design workflows for teams.
