OpenAI’s latest enterprise study suggests that heavier use of ChatGPT doesn’t automatically translate into stronger financial performance. After controlling for other factors, the report found no statistically significant correlation between AI usage—measured by messages and tokens—and revenue per employee, even as higher-revenue firms are more likely to adopt AI early. Usage is concentrated among junior staff, while executives use the tools least, complicating top-down assessments of ROI. The company’s enterprise activity appeared to stall from October to December 2025 before rebounding sharply in early 2026. OpenAI has moved to accelerate corporate uptake, replacing Chief Revenue Officer Denise Dresser with veteran sales executive Dali Rajic as it readies for a potential IPO and pares back side projects like Sora. The report’s credibility signal is mixed: two academic coauthors were paid contractors. Meanwhile, the broader AI market continues to swell—Anthropic is rumored to be eyeing a record IPO and startups like Lovable are raising large rounds—even as companies grapple with rising costs and uncertain payoffs from generative AI.
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