Google recently launched a new AI-powered “AI Mode” for its search engine in the US, which experts say could hurt Reddit’s growth by reducing the number of users visiting the site. Reddit’s recent success has relied heavily on Google prioritizing its links, especially for users seeking genuine human perspectives in an AI-dominated web. However, with AI Mode offering direct, conversational answers from sources like Reddit, fewer casual, logged-out users may visit Reddit itself. Following the announcement, Reddit’s stock dropped about 5%. While Reddit’s core logged-in users remain loyal, analysts believe changes in user search behavior due to AI could have a lasting effect. Reddit is countering these challenges by focusing on its devoted community and developing its own AI-powered search tool, Reddit Answers. Company leaders remain optimistic that the authentic, diverse community discussions on Reddit will keep it relevant even as AI-driven search changes the online landscape.
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