Google has launched a new “AI Mode” that embeds chatbot capabilities directly into its search engine, allowing users to interact conversationally with an expert-level AI. Announced at its annual developers conference, the move is part of Google’s strategy to counter the rise of competitors like ChatGPT and reinforce its dominance in online search. Alongside this, Google is developing new augmented reality glasses in collaboration with Warby Parker and Gentle Monster and is preparing to release a subscription AI tool. Analysts suggest that the integration will simplify web searches by providing direct, contextual answers, though it may negatively impact Google’s advertising revenue model. The rollout comes amid ongoing legal scrutiny over Google’s search monopoly and follows mixed reactions to earlier AI features, such as the AI Overviews, which have seen both rapid adoption and controversy over incorrect responses.
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