Visa and Mastercard have unveiled new artificial intelligence-powered agents that shop and make purchases on behalf of consumers, following a broader industry trend toward “agentic commerce.” Visa’s “Intelligent Commerce” and Mastercard’s “Agent Pay” services allow consumers to set preferences and limits, enabling AI to make personalized, secure, and convenient buying decisions for them. Both companies are partnering with major tech firms and startups to develop and scale these solutions, indicating a significant shift in how payment giants are leveraging generative AI in e-commerce. Similar AI shopping features are being developed by PayPal, Amazon, OpenAI, and Google, pointing to rapid innovation in AI-driven online retail.
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