ChatGPT maker’s Sora 2 app goes viral, ignites fresh copyright and deepfake concerns

OpenAI’s new Sora 2 app shot to the top of Apple’s charts on the promise of lifelike, prompt-driven video and audio—complete with user “cameos”—but it immediately ran into a thicket of copyright and deepfake concerns. Early posts featured well-known characters, and OpenAI’s reported opt-out approach for rights holders drew skepticism from legal scholars who say outputting copyrighted material is unlikely to be shielded by fair-use precedent. The company touts visible watermarks and metadata, though critics note they’re easily stripped, underscoring risks as AI-generated media blurs with reality. The launch lands amid mounting litigation over training data and model outputs, and access remains invite-only as OpenAI scales the service.

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