The Walt Disney Co. reached a three-year agreement with OpenAI to enable its Sora video generator to create content featuring Disney characters, while investing $1 billion in the AI firm. The companies said they will prioritize safety and creator rights, with a potential launch as early as 2026 and applications spanning Disney+ and new consumer experiences. Disney simultaneously escalated its IP stance, sending Google a cease-and-desist alleging “massive” copyright infringement tied to AI services. Hollywood guilds criticized the tie-up and vowed scrutiny over how user-generated content may leverage union members’ work and likenesses. Disney shares rose 2.4% on the news, underscoring media companies’ push to harness AI without sacrificing valuable intellectual property.
Disney inks OpenAI pact to let Sora create AI videos featuring its characters
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