Nvidia struck a non-exclusive deal to license AI chip technology from Groq and is hiring founder Jonathan Ross and President Sunny Madra, extending a trend of Big Tech securing talent and intellectual property without outright acquisitions. The move targets the growing AI inference market, where Nvidia faces intensified competition from AMD and startups like Cerebras, even as it dominates training chips. Terms weren’t disclosed; CNBC reported a $20 billion cash acquisition, which neither company confirmed. Groq said it will remain independent under new CEO Simon Edwards and continue its cloud business, while analysts flagged potential antitrust scrutiny despite the licensing structure.
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