Apple unveiled a major overhaul of Siri and a suite of AI features at its Worldwide Developers Conference, sharpening its focus on privacy and practical use cases as it seeks to close the gap with rivals. The new “Apple Intelligence” system, which taps Google’s Gemini model while emphasizing on-device processing and private cloud handling, aims to unify AI across iPhone, iPad, and Mac. Siri gains visual and contextual capabilities, from interpreting what’s in the camera viewfinder to pulling recipes from texts and the web, and Apple expanded its photo-editing tools with spatial reframing. A standalone Siri app will roll out later this year but won’t initially be available in Europe or China amid regulatory issues. The showcase doubled as a milestone for leadership, marking Tim Cook’s final WWDC before handing the CEO role to hardware chief John Ternus, underscoring Apple’s bid to reposition itself in the AI race.
Related articles:
— Introducing Apple Intelligence for iPhone, iPad, and Mac
— Apple announces changes to iOS, Safari, and the App Store in the EU
— Siri: History and technical overview
— Apple Leadership: John Ternus profile
