In a sharply argued column, Van Badham contends that consumers increasingly reject AI-generated content and automated interactions, even as institutions and tech firms push them deeper into daily life. Citing strikes by creative and academic unions, she points to mounting resistance to AI’s displacement of human work and judgment. Data she highlights show AI content underperforms with readers and listeners, while customers prefer human service and are less likely to buy when told they’re dealing with bots. With Australia still shaping AI rules, she backs proposals to require opt-in algorithms and warns that, absent firmer guardrails, AI risks eroding cultural common ground and human connection.
As AI’s frenzy grows, preserving real human connection will require a fight
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