France’s Mistral, the continent’s flagship AI lab, is courting U.S. banks and enterprises after a high-profile showcase in Paris, seeking to expand beyond its European base. Founded by former Meta and Google engineers, the company is pitching leaner, more open models as a cost-effective alternative to U.S. heavyweights. The push underscores Europe’s bid to stake a claim in generative AI while navigating regulatory scrutiny at home. Winning American customers could validate Mistral’s strategy and pressure incumbents on price, flexibility and deployment options.
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