AMD’s Lisa Su says AI demand is skyrocketing as hardware costs surge

AMD Chief Executive Lisa Su said demand for artificial-intelligence computing is accelerating rapidly despite rising costs, as industries race to expand AI capabilities. Speaking at CES in Las Vegas, Su framed “AI everywhere” as a secular shift requiring massive outlays on cutting-edge hardware, noting individual AI chips can cost tens of thousands of dollars and that AMD systems can bundle dozens per platform. She projected the world will need roughly 10 yottaflops of compute in coming years—orders of magnitude above 2022 levels—underscoring the capital intensity of the AI build-out. The remarks highlight intensifying competition for data-center silicon and the growing urgency among companies to secure performance and efficiency as AI workloads scale.

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